The expansion of businesses towards the international market has quickly brought forward a new problem for human translation. This need for translation services is front and center in all daily operations. With the surge in this particular market come new stylized services to help meet these demands, known as artificial intelligence (AI) translation.

While this may sound like a solid option in theory, there are far more deficits than advantages. Focusing on quality human translation services will benefit your business and customer relations. In this article, we outline why this route is the path of choice for your business.

Scalability and Expansion to New Markets

At the center of international business growth is the expansion into new markets. When inserting yourself into these cultures and locations, being able to liaise with the local residents is of the highest importance. Therefore, acquiring native-speaking human translation services will allow you to meet that need more efficiently.

In general, marketing is tailored to specific locations, as each area has different needs. Without having fluent knowledge of the native language and being aware of various nuances in their dialect, like slang terms or accents, you may miss out on vital information that can slow your growth in the industry.

When looking to scale your company and expand into new markets, it is important to put your best foot forward and take the time to find a top translation service provider to partner with long-term.

Improve Brand Reputation and Recognition

When you are part of an organization that prides itself on its work, it’s critical to put forth your best effort to retain your reputation and solidify the recognition you have been striving to prove.

What makes this more difficult is not being able to exert the proper marketing strategies in certain locations due to there being a language barrier in place. Thankfully, there are steps you can take to remedy these types of situations.

Being able to genuinely communicate and receive feedback from clients and customers worldwide will help your business retain top levels of customer service and continue to grow your market in that area.

With native-speaking human translation, you can engage with everyone around you to improve your business’s image and reputation. Whether a client has concerns regarding your company compliance plan, or you are looking to instill new marketing strategies, human translation can steer you in the right direction.

Expand Hiring Pool With a Multilingual Workforce

There is a wealth of talent out there that isn’t confined to the borders of one particular country. Having the ability to recruit top experts in your industry will put your company at a distinct advantage over others.

Finding these individuals won’t be as difficult as it may seem, and you won’t need to worry about not knowing their native language. That is, if you find the right translation service provider.

Retaining a high-quality translator that can navigate the cultural nuances and language barriers can allow you to evaluate their potential and grow your team in a powerful way.

Finding a human translation partner that is native to the prospective location of your business puts you at the center of the market for recruitment, as they can comfortably communicate with a localized dialect. However, these results are much different from what you can expect with using AI technology.

Legal Compliance in a Variety of Markets

No matter what the location of your international business is, or where you find yourself marketing your services, the need for appropriate compliance is at the top of your priority list.

With the various international laws and regulations, it can be challenging to navigate all the legal jargon without knowing the native language the rules and compliance regulations themselves were written in.

With this information in your back pocket, it’s easy to see why having a high-quality human translation partner is preferable to AI technology.

Many contracts, whether for an international merger or acquisition, CE Mark compliance, marketing collaborations, or a simple business transaction, come with wording specific to the native language.

The mistake some people often make is that an individual or company assumes that AI technology is at the same level as human translation. Unfortunately, that is not the case, and thousands of costly mistakes could potentially occur if you’re not careful.

As a result, with several thousand individuals in the CE Mark area alone, you can easily avoid these issues by teaming up with a reputable company that uses skilled translators who know the native language of the country you are targeting.

In Summary

In SummaryAlthough taking the more cost-effective route for your language translation needs can be tempting for your business, it’s critical to take the path that allows for natural and organic communication and interpretation. While you may not understand the importance of quality human translations, the information above will help you to formulate an appropriate plan for your language barrier concerns. Contact International Language Services today to speak with one of our experts about your translation needs.


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