When manufacturing businesses are preparing for a new product launch, advance planning and investments in research and development, packaging, engineering, marketing, and more are required in order to ensure the product’s success. Another vital consideration in the new product launch planning process is language translation services.
Failure to consider the document translation needs of a new product launch will inevitably lead to extra costs, a delayed product launch, and possibly even lost revenue. In addition, a rushed translation process will typically produce inferior deliverables that contain mistakes. This can seriously undermine the quality of a product’s presentation, its marketplace acceptance and the user experience.
In this new guide, International Language Services provides some key elements for you to consider in preparation for the translation needs that accompany a new product launch.